After 8 years in Australian radio, winning awards as Promotions Manager, then moving into Presenting, Simon Dale took off to see the world.
The plan was to use the UK as a base, and travel around Europe for a couple of years. Fully prepared to pull pints in pubs, Simon landed at Heathrow in February of 1999, armed with clothes, enough Australian dollars to buy lunch, and a cassette of his K-Rock, Geelong show “The Dirty 30”.
Four days after arriving, Simon started on-air at Nottingham’s 96 Trent FM, under the GWR Group’s Dick Stone. Simon has been on-air in the UK ever since.
From record ratings and revenue on the evening show at Trent FM, Simon moved North to Leeds, to do mid-mornings, then later Drivetime, on the up-beat, urban / dance station Galaxy 105. During his time in Leeds, Simon’s shows performed consistently strongly, and Galaxy 105 achieved great success under Mike Cass, David Lloyd and Pete Simmons: the first UK radio station outside London to pass one million listeners, awards for Radio Station of the Year, etc.
In July of 2005, Simon was approached by Mark Story and Andy Roberts of EMAP, and made the move to London. Following the success of his mid-morning show, Simon moved to KISS100 Drivetime, where he was regularly market-leader over the next three years.
In 2009, Simon was approached by Adrian Stewart and Richard Park, of Global Radio, and offered a contract to present Evenings (and later Club Classics), Monday to Friday across the Heart Network. Despite many network changes, co-location and format alterations, RAJAR figures for Simon’s show in August 2012 were in growth across the entire Heart Network.
Throughout these UK years, Simon has been fortunate enough to continue the world tour which began so long ago, whilst also fulfilling multitudinous additional roles: club DJ, major event presenter, supporter of charities (Cancer Research UK, CRISIS, Dogs Trust, Childline, etc.), magazine columnist, radio lecturer and company director.